The context of this passage focuses on religious elitism and hypocrisy. The scribes and Pharisees of the Law loved being the center of attention. They did good works with the intention of receiving praise from other people. These men were outwardly righteous, but were depraved to the very core of their being.
There certainly are figures of authority in the church. We can recognize an individual as being a spiritual father, a spiritual leader or teacher, bishop, elder, overseer, pastor, or a deacon. We can recognize academic degrees. But there is no biblical warrant for emphasizing titles to the point of self-exaltation. We never see people in the New Testament called "Father David," "Reverend Peter," "Doctor Timothy," etc.
We are "brethren" in Jesus Christ (Matthew 23:8), which means that no one in the church has intrinsic superiority over another. We are servants of Christ. He is our Master. We are not to use titles to call attention to ourselves and our accomplishments. God already knows our hearts. He knows whether or not we are faithful to Him. There is nothing scriptural about pastors requiring members of God's church to address them by special titles of honor.
Matthew 23:5-13 specifically forbids the love of flattering religious titles or believers striving to be placed on a pedestal. The underlying problem with insisting that we be addressed by formal titles of honor in the church is our tendency to become puffed-up. The church is God's kingdom. Nothing could be more haughty than the pope taking on the title "Holy Father" when that title in Scripture is applied only to God (John 17:11). Nobody is pure except God alone (Mark 10:18).