We live in a culture that is obsessed with material gain. Many people waste hordes of time daily on keeping up with the latest fashion trends or vehicle models. Commercials that we hear on the radio and on television oftentimes announce various ways to improve the quality of virtually every facet of our lives. Businesses concentrate on accumulating large masses of wealth. Gullible customers concentrate on getting the best material items possible. This all points to the fact that an inherent part of human nature is a desire to find a source of ultimate fulfillment.
There is, however, one thing of utmost importance that society has totally forgotten. That is the Person of Jesus Christ as proclaimed through the gospel. The vast majority of people in society seem to be utterly oblivious to or unconcerned regarding their sinful condition and need of a Redeemer. This is the underlying reason that should motivate us to preach the gospel to the world. Moreover, Jesus Christ eloquently and with great simplicity made known the futility of striving to achieve the highest place of honor according to worldly standards.
Even if a person became so popular that he or she could instantaneously claim possession of this world, that position of earthly supremacy would be absolutely worthless in the sight of God. Nothing is more precious than the human soul. There is more to life than the material realm. Nothing should be considered more important than our eternal destiny, for the things of this world are passing away before our very eyes. If people do not repent at the preaching of the gospel, then they will perish for all eternity. Material possessions can always be stolen or destroyed. We are staring eternity in its face. We came into this world with nothing. We shall leave this world with nothing. Life is but for a moment.