Language determines the realities we attend to. If certain words fall into desuetude, it means that certain realities have dropped from our attention as well. Words, for example, such as valor, nobility, honor, sanctity, chastity, and purity hang on to life but seem to be written in the past tense, as though the realities they refer to are remnants of some dim history. Such words appear rarely, if at all, in the vocabulary of social scientists or in the popular media. Other, more “relevant” words have edged them aside. For every purity that gets to print, there are a hundred needs, naturals, and sexuals to crowd them out.
What is perhaps most effective about such a technique is that it requires no confrontation. It does not deny the other realities. It by-passes them the way a superhighway bypasses a village so that after a while people forget that the village is there.
William Kirk Kilpatrick, Psychological Seduction: The Failure of Modern Psychology, p.127-128
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